For founders with a live app · Cohort starts October 1stFounders with a live app · Starts Oct 1

Get people downloading and paying for your app in 30 days, without filming a single video.

Your app analyzed personally, four live workshops, the AI content system behind 12M views, and written feedback every week from Darius Mora.

Apply for the October cohortOnly 10 spots available

$2,500 per app · starts October 1

★★★★★55,000+ students taughtBestselling Udemy instructor

20M+users at Reflectly

12Mviews, zero ads

44kfollowers, new page

#2Health & Fitness, US App Store

★★★★★

"A clear, actionable plan that our team could actually execute."

Ashley Moraca, founder of Retreat · consulting client

Your app works. Getting customers is where you're stuck.

You know how to build features. You can figure out the technology.

But when it comes to marketing, you keep putting it off.

You're unsure who to target, what to post, or how to make content without spending your life filming videos. Perhaps you're already getting downloads, but too few people become paying subscribers.

You need a clear direction for your app, practical tools to execute it, and someone experienced checking your work.

That is what we will work on together throughout October.

The first-week milestone

By the end of your first week, you'll have started.

Complete the workshop and implementation tasks, and you'll have:

Your target customer and positioning defined.
Social accounts ready to use.
A researched bank of hooks relevant to your audience.
Three content formats selected for your app.
Your next month's content calendar.
Your first posts published and a daily posting routine underway.

We'll show you how to produce content that demonstrates your app without requiring you to appear on camera.

The 30 days

Here's how the accelerator works.

Before we startYour Personal App Analysis

What we work on

You submit your business information. I study your app, positioning, acquisition, and monetization, asking follow-up questions where needed.

What you leave with

A written analysis of your biggest bottlenecks and recommended priorities, delivered before October 1.

Week 1Your First Week of App Marketing

What we work on

Maria leads positioning, audience research, hooks, content formats, and our AI-assisted production workflow. You start publishing.

What you leave with

Your positioning, hook bank, three content formats, month-long calendar, and first live posts.

Week 2Monetization Mastery

What we work on

We examine onboarding, paywalls, pricing, trials, and offers. You use our templates to prepare improvements for your app.

What you leave with

A prioritized monetization plan and the next changes to implement.

Week 3Measure, Test, and Scale

What we work on

We review content performance, define the analytics you need, and organize your experiments. We cover when creators and ads make sense.

What you leave with

A measurement framework and testing pipeline, with a clear view of what to try next.

Week 4Your Next 90 Days

What we work on

We bring acquisition and monetization together into a realistic operating plan.

What you leave with

Your 90-day content direction, prioritized experiments, and weekly execution schedule.

One live workshop a week, recorded. The schedule is announced to accepted founders before October 1.

Apply for the October cohort

You get personal feedback throughout the month.

Every week you submit your progress, work, results, and biggest blocker. I review your submission and give you written feedback within two working days on what to improve and where to focus next.

You will also have an accountability partner inside the cohort: another founder who checks your progress, reviews your content, and helps you follow through on the commitments you make.

Everything is organized in one place.

Your member portal holds the four live workshops and their recordings, your weekly implementation tasks, the AI workflows, templates and downloadable resources, your progress submissions and feedback, and the cohort community for the month.

You keep lifetime access to the recordings and resources.

Who you're working with

Learn from the work behind real apps.

I'm Darius Mora, former Head of Growth and CMO at Reflectly, which grew past 20 million users. I've taught more than 55,000 students and worked with app founders on acquisition, onboarding, pricing, and monetization.

Maria Menzies leads the first workshop, bringing the positioning and content approach we use in our own app business: 12 million views on content produced by AI systems and 44,000 followers on a page that did not exist before.

You'll work with frameworks I use in private consulting engagements, including engagements priced at $10,000. Here, you apply them to your own app with personal analysis, group workshops, and weekly feedback.

Maria MenziesPositioning, audience and content. Week 1.

What founders say

Practical app growth training, built from the work behind the sprint.

★★★★★

"Working with Darius and Maria was incredibly valuable. They have a unique ability to translate deep full-funnel expertise into a clear, actionable plan that our team could actually execute. They helped us strengthen our overall strategy and conversion plan, while giving us a practical framework we can continue using as we scale our app. We came away with greater clarity, a stronger foundation, and a much clearer path forward. I would highly recommend them to any team looking to turn ambitious growth goals into a thoughtful and executable strategy."

Ashley MoracaFounder of Retreat · consulting client

★★★★★

"My husband did this course first and he was able to double his acquisition for his app. I'm now doing it for my app and so far I found it brilliant!"

RowinaApp founder · course student

★★★★★

"I got 100 times more than what I've invested in terms of both money and time."

RoniApp founder · course student

★★★★★

"There's practically a eureka moment in every section. I'm using the same tools and platforms, so everything Darius teaches I can pause and implement on my own apps."

JoeyApp founder · course student

★★★★½

"One of the best courses I've ever seen! As app developers, we only think about the product but marketing, advertisement and sales are 50% of the battle. I feel like a junior marketer after this course."

ErickaApp developer · course student

★★★★★

"Excellent masterclass! He knows what he is talking about and gives you the best insights, tips and real tools you can use. I'm sure you contributed to the success of my app."

DiegoApp founder · course student

★★★★½

"This might be the most comprehensive mobile app marketing, advertising and monetization course available online."

AndrewApp founder · course student

Included

Implementation resources, yours for life.

The AI Content Engine

Adapt our production workflow to your app instead of starting from scratch.

The App Marketing Playbook

Follow a practical process for planning and publishing your marketing.

The Creator Playbook

Prepare creator sourcing and outreach when your app is ready for that channel.

App Revenue and Monetization Masterclass

Revisit the monetization lessons while working on your onboarding and paywalls.

These resources support the weekly work. You do not need to complete them all before taking action.

Who should apply

This is designed for founders with a live consumer subscription or AI app who want to take marketing seriously.

You should be able to implement changes yourself or through your team, and commit time to doing the work:

Attend the weekly workshop.
Allow approximately five hours of implementation time in week one.
Plan for two to four hours a week afterward, with additional time where your app or content requires it.
Submit your progress and act on feedback.

You will need Claude Code or Codex for the AI workflows. Software subscriptions are not included.

My commitment

I will personally analyze your app, deliver the four workshops with Maria leading week one, provide the resources, and review your weekly progress submissions.

You are responsible for implementation. We do not promise a specific number of downloads, subscribers, or revenue.

Cohort starts October 1st

$2,500 per app, paid in full

Personal analysis of your app before kickoff
Four live workshops, recorded, Maria leading week one
Written feedback on your work every week
An accountability partner from the cohort
Member portal with tasks, AI workflows and templates
Lifetime access to the recordings and all four resources

Only 10 spots available

Ten apps, no more. Enrollment closes before kickoff so I have time to study every accepted app and deliver the personal analyses.

Applications and payment closeFriday, September 25

We startThursday, October 1

We review applications as they arrive. Your place is confirmed once you are accepted and payment is complete. After the accelerator there is an optional way to continue with the group. October's program stands on its own.

Apply for the October cohort

Questions founders ask

I don't know who to target or what to post. Is that a problem?

No, that is the point of week one. Your personal analysis and the positioning workshop define who you are for, then you leave with a hook bank, three content formats and a month-long calendar. You publish in week one.

I don't want to be on camera.

You don't have to. We show you the camera-free, AI-assisted workflows we use for our own app, the ones behind 12 million views.

I'm getting downloads but nobody pays.

Week two, Monetization Mastery, covers onboarding, paywalls, pricing, trials and offers. You leave with a prioritized plan of the changes to ship, in order.

My app is different.

Every app in the cohort gets its own written analysis before we start and its own written feedback every week. The workshops are shared. The plan is yours.

I never follow through on this stuff.

That is why there is a first-week deadline, a weekly progress submission, and an accountability partner who checks on you. The structure is built for founders who have started before and stopped.

What happens after the 30 days?

You leave with a 90-day plan you can run alone. There is an optional way to continue with the group afterwards, announced in week four. October stands on its own.

Is there a guarantee or a refund?

No refunds and no outcome guarantee. My commitment is specific: I personally analyze your app, deliver the four workshops with Maria leading week one, provide the resources and review your weekly submissions. Whether you implement is up to you. The application exists so that only founders who will do the work get a seat.

What do I need to have ready?

A live app, the ability to make changes to it, roughly five hours in week one and two to four hours a week after that, and Claude Code or Codex for the AI workflows.

What is the schedule?

One live workshop a week, recorded. The exact slot is announced to accepted founders before October 1 and is chosen to work for both US and European time zones.

Apply for the October cohort